Tamilnadu Samacheer Kalvi 12th Commerce Notes Chapter 15 Recent Trends in Marketing Notes
→ Today’s customers are global and exhibit international characteristics. Because of developments of information technology, rapid means of transportation, liberalization, and mobility of people across the world, their buying habits are fast varying and so are the fortunes of various organisations.
→ All activities, which directly or indirectly facilitate that exchange of goods done through internet and other online environments is known as Electronic Commerce (EC) or simply as E-Commerce.
→ If all the business transactions are carried out through internet and other online tools, it is called E-business.
→ Electronic Marketing or E-Marketing is the process of marketing of products and services over internet and telecommunications networks.
→ E-tailing or electronic retailing refers to selling of goods and services through a shopping website (internet) or through virtual store to the ultimate consumer.
→ Green marketing is also known as environmental marketing which involves developing and promoting products and services which satisfy customers wants and needs for quality and performance.
→ Social marketing is the systematic application of marketing philosophy and techniques to achieve specific behavioural goals which ensure social good.
→ Rural marketing is a process of developing pricing, promoting and distributing rural specific goods and services with rural customers to satisfy their needs and wants.
→ Service marketing denotes the processing of selling service goods like telecommunication, banking, insurance, tourism, repairs etc.
→ Niche marketing is found by company, by identifying the need of customers which are not served or under served by the competitors.
→ Viral marketing is marketing technique that impels the users to pass on a marketing message to other users.
→ Guerrilla marketing represents an advertisement strategy to promote products/services on streets or other public places with monkey-like shopping malls, parks, beach, etc.
→ Referral marketing is the method of promoting products or services to new customers through referrals.